Company Profiles

  1. George & Matilda: Scaling Up For Success

    Melanie Kell | 28 July 2017

    Since October last year, George and Matilda has established 37 practices, across New South Wales, Queensland and Tasmania, and now in in Victoria and Western Australia. In April 2016 Chris Beer, former Luxottica CEO Asia Pacific, announced the arrival of... Read More

  2. Creating a Digital Patient Journey

    Melanie Kell | 26 June 2017

    Smart phones are ubiquitous today and most consumers expect to run pretty much all their lives from them – whether that’s keeping in touch with friends and family by phone and email; making notes; taking photos; setting reminders; searching up... Read More

  3. Insuring for Customer Retention

    Melanie Kell | 28 April 2017

    A customer walks in to the practice to collect her brand new Lindberg spectacles. It’s the first time she’s had progressives and, having had them adjusted, she leaves with a smile… only to collide with the elbow of a human sized bronze... Read More

  4. EyeQ: Changing the Face of Optometry Franchising

    Melanie Kell | 28 September 2016

    When EyeQ Optometrists introduced its Franchise Associate model to what had been a traditional corporate structure, it challenged the notion of typical, retail-led optometry offerings and provided a welcome point of difference for clinically-focused... Read More

  5. Made By ZEISS: Brand Heritage of Over 160 Years.

    mivision | 13 June 2014

     Did you know? ZEISS launched the world’s first planetarium in 1923 on the roof of a ZEISS factory in Germany. Today, more than 80 million people a year worldwide visit a planetarium with ZEISS optics. ZEISS is a regular customer at the patent... Read More

  6. 10 Years of Professional Education: Varilux...

    Kylie Evans | 01 May 2009

    Nearly 50 years ago a product was invented that's changed how people see, improved their quality of life, and even increased their lifespan. Progressive Addition Lenses (PALs) provide an advanced vision correction option, avoiding the sharp changes of focus... Read More

  7. Eyecare Plus: Through The Storm

    Michael Jacobs, CEO Eyecare Plus | 01 March 2009

    Amid the negativity of the economic downturn, there are stories of success and optimism. Optometry should be one of these. The economic storm clouds that have been gathering since the global credit crisis began appear to have formed a ‘perfect storm' of ... Read More

  8. Secure Your Future in Optometry With Luxottica

      | 01 October 2008

    Luxottica has developed two franchise models giving optometrists an opportunity to build their business and take advantage of Luxottica's extensive business support infrastructure. When Luxottica announced franchising opportunities across the brand networks... Read More