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All New at Silmo Sydney

Mivision | 14 March 2017
Click here to view all images from Silmo Sydney 2017
Australia’s first Silmo exhibition went off without a hitch in Sydney, offering independent optometrists a feast of exciting new collections and frames from Australia and around the world. 

Gary Fitz-Roy, Managing Director of the organiser, Expertise Events, was pleased with the outcome, describing Silmo Sydney as a “relaxed, calm event” that attracted “quality” customers who wrote “great business”. By all accounts, and although numbers were lower than expected, exhibitors agreed.

Amy Hoole from Mondottica described Silmo Sydney as “a worthwhile investment”. “We came to Silmo with two new products to promote – our new Mako Rx sunglasses which, for the first time, offer wearers the benefit of  8 x  base glass progressive polarised  sunglasses and our new Spine men’s optical collection,” she said.

Similarly, Mark Blackadder from MYM Group launched his new collections at the event; Mercedes Benz Style, Vuarnet, Van Arkel, Wunderkind and Flair. “Optometrists know me as the distributor of TAG Heuer eyewear. Silmo Sydney gave me an important opportunity to tell them about my new business,” said Mark.

Jacque Katsieris and Ray Kessler, from ProOptics, launched their new Italian brand Safarro at the event. Jacque said the response was “fantastic” as was the response to the mainstay of their stable, Seraphin. “We have had Seraphin for six years now and it just keeps getting better. The high definition acetate used in the manufacture of these frames was all the talk at Mido and again at Silmo Sydney. It really enriches the depth of colour and strength of the frame.”

She said the individuality and bold colouring of her new Safarro frames also proved particularly popular among independent optometrists. “Safarro went really well, people loved seeing something new on the market from Italy that is not over-priced and over-designed.”

Jono and Louise Sceats of Jono Hennessy were also introducing new brands to the Australian audience, among them Louis Belgium, Adrian Marwitz, Simple Eyewear and Kaleos Eyehunters, members of their new Stars of Independents Group, which sit alongside their own brands Jono Hennessy, Carter Bond and Zeffer.

Mr. Fitz-Roy would not be drawn on the numbers that attended Silmo or his plans for next year. “In regards to 2018 we have always said we would not make a decision until post 2017 and we have conducted post show research from Exhibitors and buyers. We envisage this process will be completed within two weeks and we will make an announcement going forward at that point in time.”

' a “relaxed, calm event” that attracted “quality” customers who wrote “great business” '