mivision
Advertising Information
mivision is the ophthalmic monthly magazine created by the industry for the industry.
mivision takes a fresh look at what's happening in the industry and where the new trends are heading.
mivision presents information clearly and concisely, in easily defined sections, without any clutter or unnecessary opinion.
Distribution
mivision is the reliable ophthalmic monthly, distributed throughout Australia and New Zealand, on the first Monday of the month (except January), to over 6,465 recipients (CAB Audit Sep 06).
Readership
mivision is distributed to every optometrist; dispensing optician; retail staff; ophthalmologist
Independent
mivision is an independent publication. It has no allegiance (or alliance) with any commercial association, buying group, supplier or wholesaler.
Editorial
Each issue of mivision is led by a cover story that focuses on a topical eye care issue and the feature story looks at the more human side of the industry.
mivision is divided into easily defined sections which reflect the key sectors of the optical industry - clinical eye care, ophthalmic lenses, contact lenses, equipment, optical dispensing, business and fashion.
Fast Facts
• the reliable ophthalmic monthly
• the largest ophthalmic monthly circulated throughout Australia and New Zealand
• 6,465 CAB Audited distribution (Sep 06)
• created by the industry for the industry
• distributed the first Monday of the month (except January)
• a fresh look at the industry
Reader Survey Sep 06
The publishers of mivision conducted a reader's survey after it's fifth issue (Sep 06) to analyse the level of industry satisfaction of mivision. The results were extraordinary:
• 465 responses in three weeks (ca. 7% of readers).
• the satisfaction level of mivision was very high with 69% of readers stating that they were 'very satisfied' with mivision, with the other 31% 'satisfied'.
• mivision is read primarily by optometrists (53% of respondents)
• although only six issues old at the time of the survey, 49% of readers stated that mivision is "the first magazine they refer to first each month" ahead of the industry veterans (Insight and Australian Optometry).
• The mivison reader survey was independently audited by FR Perry & Associates in October 2006. FR Perry & Associates have also conducted the most recent surveys for EyeTalk reference guide and the ODMA board.